The Start of a Brand

For our Digital Design class, we needed to come up with a Brand Platform inspired by the book Tomorrow Now: Envisioning the Next Fifty Years by Bruce Sterling, the best-selling visionary author. My concept for my brand will stem from the following quote from the book:


"Contemporary people strongly prefer to live among ritual architectural symbols of personal heritage and continuity. These pastiche forms ("colonial", "classical", "Southwestern", "Tudor") used to be stark necessities from the past's construction industries. Houses with these shapes are no longer technically necessary, but they hang around because of legislation, property values, and sentiment. These forms are technically known as "skeuomorphs", old shapes patiently carried into a new culture because they bolster our self-image, define our identities, and somehow make us feel better about ourselves. Skeuomorphs are tastefully retro and carry a reassuring message of firm purpose and continuity." (Sterling, 78)