Mapping Innovation

McKinsey Digitial has gone through the process of analyzing Patent data and tracking the number, growth, and diversity of patents issude between the yearss 1997 to 2006. The information has been broken down into three different catagories: 'hot springs' are small, fast-growing hubs, 'dynamic oceans' consist of vibrant ecosystems with continuous creation, and 'silent lakes' have been unable to expand beyond their start-up core and are slowly migrating down the chain. The results are surprising with Kiel, Germany and Miyazaki, Japan, being the most up-and-coming innovations, while New York, Chicago, and Philadelphia lacking in innovation.

http://www.core77.com/blog/business/mckinsey_maps_the_worlds_innovation_clusters_12954.asp

http://whatmatters.mckinseydigital.com/flash/innovation_clusters/

Skeuomorph Tagline, Treatment, & Storyline

StoryBoard

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Statement:  People brought closer through the clarity of communication.

Tagline:  Live Simply Spoken

Short Story:

-Mother contently rocking child to sleep next to product

-Flashes of images from the great day they have had together 

Playing, Eating, Walking in the Park

-End with baby sleeping peacefully

Clo Wine Bar

There is a new wine bar by Columbus Circle in the Times Warner Center called Clo and presents wine in an "entirely new dimension".  "It features a revolutionary multi-user, multi-touch proection menu, which allows customers to easily explore and find information on all of our wines available.  Guests can learn about a wine, it's history and tasting profile, then quickly find its location within the bar. " The more than 100 wine selections can be enjoying by customers freely going up to dispensers that will pour out 4 oz. of wine to taste.  

http://www.youtube.com/watch?v=3cWSGZydgbw

Stop Motion Movie for Skeuomorph

Story Board

This is my story board for the Stop Motion Movie for my prodcut Skeuomorph.

Story Board

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Projects Igniting Change

Teaming up with the Adobe foundation, Worldstudio launched a new project called Design Ignites Change in which high school and college students will be encouraged to use their design skills to take part in projects that encourage social change.  A major part of the initiative is a mentoring program in which the high school students will be encouraged by older students and working professionals.  It is a great program that pushed teenagers to get involved in their community through the use of their talents.  

"Creativity holds enormous power for fostering positive social change.  Instilling this ideal in the next generation of creative professionals is core to Design Ignites Change."

DesignIgnitesChange.org

Customized Newspapers?

MediaNewsGroup, the nation's fourth-largest newspaper chain, has developed a newspaper service that allows people to customize the information they would like to include in their newspaper.  In direct response to the individualization  allowed through the internet, a prototype of the concept will be released this summer at the Los Angeles Daily News.  MediaNewsGroup is also working with a technology company to develop a printer specifically to print out the newspaper once created.  Clearly, not fully developed, the idea has generated much skepticism and ridicule.  

www.nytimes.com/2009/03/09/business/media/09print.html?ref=media

Great Presenting

In Seth Godin's March 5th blog entry, he discusses the two essential elements needed to be a great presenter: Respect from the audience and Love to the audience.  The audience needs to believe that you are there to give them your all and your love comes in the form of wanting to motivate and inspire them.  If the audience doesn't respect you, you must find a way in the beginning to gain that respect.  This could include how you are introduced to what you are wearing.  You must have confidence and realize its not about you, its about what you are presenting and ultimately, the audience.

sethgodin.typepad.com/seths_blog/2009/03/the-two-elements-of-a-great-presenter.html

How Far is too Far in the Packaging of Water?

In Steven Heller's February 27th blog entry on nytimes.com, he discusses the surprising diversity of packaging generated for the simplest product, water.  With every size and shape imaginable, Heller first states that if people are willing to pay for it, why can't a bottle for water be upscaled and designed well?  However, the Aquadeco bottle may have pushed it too far.  

"Aquadeco is spring water in an Art Deco-style container that looks like a vintage 1930s perfume.  The 750-ml glass bottle (about $12) comes with an optional illuminated base to provide a romantic candlelight aura, and a decorative sack to suggest an opulent gift."

Heller fittingly describes the bottle as looking more like a perfume bottle than a water bottle.  

http://themoment.blogs.nytimes.com/2009/02/27/graphic-content-water-by-any-other-bottle/

Buyer's are Passionate about Packaging

Pepsi Co. released a new advertising campaign, including packaging, print ads and commercials, for their brand Tropicana in January 2009.  Within 3 months, that packaging is being scrapped.  Why?  Consumers voiced their opinions through letters, emails, and telephone calls describing the new packaging as generic and ugly.  Pepsi Co.  was surprised out the outcry and in the end could not ignore the passion of their most devoted consumers.  In contrast, their overall campaign is earning praise for its family imagery, specifically with images of fathers and children, a rare occurence in food ads.   

www.nytimes.com/2009/02/23/business/media/23adcol.html?pagewanted=1&sq=tropicana&st=Search&scp=1