In Steven Heller's February 27th blog entry on nytimes.com, he discusses the surprising diversity of packaging generated for the simplest product, water. With every size and shape imaginable, Heller first states that if people are willing to pay for it, why can't a bottle for water be upscaled and designed well? However, the Aquadeco bottle may have pushed it too far.
"Aquadeco is spring water in an Art Deco-style container that looks like a vintage 1930s perfume. The 750-ml glass bottle (about $12) comes with an optional illuminated base to provide a romantic candlelight aura, and a decorative sack to suggest an opulent gift."
Heller fittingly describes the bottle as looking more like a perfume bottle than a water bottle.
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