Experience Design

In a post by Allan Chochinov on Core77, he acknowledges the latest release of the book Experience Design by Nathan Shedroff, who invented the discipline of the same name.  On Nathan's site, describes Experience Design as incorporating "Time/Duration, Interactivity, Breadth/Consistency, Sensorial and Cognitive Triggers, and Significance and Meaning."  Experience Design is not just digital and incorporates all the aspects of media a brand needs to address to create compelling experiences.

http://www.core77.com/blog/business/experience_design_11_reissued_12650.asp

http://www.nathan.com/