Monday, February 16, 2009

The Rebranding of Sustainability


In Emily Pillonton's February 13th entry on Core 77, she discusses the issues of sustainability explored at a conference at Adobe Headquarters in San Francisco. Many interesting points were brought up with the main overlying idea that sustainability needs a rebranding. It is often viewed as using less and concerving, rather than something that is additive and creative. Adobe also discussed how the tools they create can aid designers striving to implement sustainable processes.

http://www.core77.com/blog/events/reflections_design_for_sustainability_roundtable_at_adobe_12625.asp#more

Picture: Core 77

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